CEOs Guide to Second Life

Check out the latest edition of Business Week where they have the CEOs guide to Virtual Worlds. The  guide talks about how many companies have gone beyond the marketing aspects of Second Life to virtual meetings, conferences, mixers, and meetups. And don’t forget recruiting and virtual job fairs.

Then there is the report on the Future of Small Business sponsored by Intuit Corporation and done by the Institute for the Future. In that report (Part 2 – Technology Trends and Smal Business) they talk about “Beyond Web 2.0 where these emerging virtual landscapes will drive small business formation, operation, and innovation… Virtual worlds will be widely adopted venues for reaching customers and experimenting with new product ideas and business models.”

If you add that these virtual worlds will be very familiar to the newest generation of workers (Gen Y, Millennial), many of whom grew up on MMORPGs (massively multi-player on-line role playing games) like World of Warcraft, then you can see why we have started exploring the virtual world of Second Life for CPAs.

JofasecondlifeThe latest edition of the Journal of Accountancy has an article, Accounting for Second Life that chronicles our efforts to explore how virtual worlds can be used in the CPA Profession. We are finding that the Business Week guide is right on point – social networking, meetings, conferences, and meetings are enhanced with the features of virtual worlds. There is another important dimension that should not be overlooked – they are also FUN!

Still not sure? Join us on June 18th at the Maryland Business & Accounting Expo to experience two “mixed reality” educational sessions. “Mixed reality” means there is a real life component (which will be at the Baltimore Convention Center) and a virtual component (which will be held at the BLI Conference Center on CPA Island in Second Life). The sessions are as follows:

Intuit’s Future of Small Business Report and What it means to CPAs: June 18 8:10  to 10 a.m. EST, 5:10 to 7 a.m. SLT / PST.

Steve Blundell, CPA, and Catherine Harrell will present Intuit‘s three-part study authored by the Institute for the Future. The presentation will look at the significant trends and forces affecting entrepreneurship over the next decade, including the changing face of small business, technology trends and their impact on small business formation and operation, and how these concepts are shaping an environment where small businesses can thrive, benefiting from collaboration with big business, access to enhanced computing power and a global marketplace.

The Virtual World of Second Life: June 18, 2:15 to 3:05 p.m. EST, 11:15 a.m. to 12:05 p.m. SLT  / PST.

Johns Zdanowski, CFO of Linden Lab (the company that created of Second Life), will present from in-world to take you into a future that is already here, where real business gets done in virtual worlds like Second Life. If you think you have enough to do in this life, you may need to step out of your comfort zone and find out how real money is being made in virtual worlds.

Plans are already under way to host a session on XBRL in the next month.

The Expo has several sessions that focus on Web 2.0 and Second Life (see session 150 on Tuesday and 231 on Wednesday), if you want to learn about these exciting technologies and how to use them as a CPA. Download a conference brochure here

Join us in-world at CPA Island for the first virtual tradeshow for accounting and business and the first CPE in Second Life on June 18 at the BLI Conference Center on CPA Island.  To visit CPA Island, you must be a member of the SLACPA in Second Life. Once you have created your avatar, join the group “SLACPA” (it is free) and you will get announcements and instructions to sign up for the virtual sessions.

How to attend the virtual CPA session on June 18

The sessions from within Second Life will qualify for three hours of CPE

1.Login to Second Life.

2.Select Edit -> Groups from the top menu, then click the “Search” button and enter SLACPA (short for Second Life Association of CPAs).

3.When the SLACPA group appears, click the “Join” button. This will give you permission to visit CPA Island.

4.Enter the following URL into the address bar of your Internet browser:

It will teleport you directly to the conference.

5.Alternatively, you can select “Map” button at the bottom of the Second Life screen, then enter “CPA Island” in the search box and click the “Search” button. Double-click “CPA Island” in the search results box and you will be teleported to the welcome center on CPA Island.

6.Look for a wall of signs and select the BLI Conference Center picture with your mouse. Right-click and select “Teleport,” and you will be placed at the entrance to the conference center.

7.Proceed through the lobby and follow the signs to the conference center.

I hope to see you in-world…


CPA Island Blog

CPA Success blog posting about Second Life