Present Day Social Creative Energy
This paper discusses John Tomlinson’s view on globalisation with regard to impact that globalisation has on culture and identity. Firstly, the paper will define globalisation. Secondly, the outline of identity as a treasure. Thirdly, the analysis on identity as cultural power, and globalisation and cultural identity. Fourthly, the identity and institutional modernity. Lastly, the conclusion will be drawn from the information given for this paper.
Globalisation comprehensively alludes to the development of worldwide linkages, the organisation of social life on a worldwide scale, and the development of a worldwide awareness, consequently to the solidification of world society. Such an ecumenical definition catches quite a bit, of what the term usually implies, however its importance is questioned. On the other hand, Tomlinson (2003) proposes that globalisation is related to the obliterations of cultural identities, targets of hastening violation of homogenised, westernised, consumer culture.
The outline of identity as a treasure and the analysis on identity as cultural power
Globalisation destroys identity. For instance, before the era of globalisation there was local independent, diverse and well defined, robust and culturally supporting contacts amongst geographical capabilities. These linking enabled individuals and individuals’ community’s cultural identity. Moreover, this identity was individual’s pride that was inherited as a benefit of traditional long dwelling of endurance with the past. Identity such as language was not just a depiction of cultural belonging, but it was more like a mutual treasure of local societies. Globalisation demolished most stable localities and discrepancy people by bringing a market determined branded homogenisation of cultural experience. Globalisation gave birth to capitalism through exploitation to developing and underdeveloped worlds. To illustrate, rich societies exported their culture worldwide and this destroyed weaker cultures of developing and underdeveloped while it as well placing a greater risk on the cultures of developing societies.
Globalisation and cultural identity
Identity is a notion that lies at the heart of our modern cultural imagination and is seen as a victim of globalisation. For example, the conflicting trends between globalisation and identity shapes our lives. Identity is seen as a rapid rise on power of local culture that proposes struggle to moving force of capitalist globalisation. The power of identity lies on positions, such as sexuality, religion, ethnicity and nationality. However, in most cases cultural identity cannot easily be globalisation’s prey. Globalisation and cultural identity overwhelming type of national identity, it is the result of deliberate cultural development and maintenance by means of both the administrative and the mingling foundations of the state: specifically, the law, the education system and the media.
The identity and institutional modernity.
Furthermore, on Identity and Institutional Modernity globalisation actually multiply rather than terminates identities. Globalization is extremely the globalization of modernity, and modernity is the indicator of identity. It is a typical suspicion that identity arrangement is a widespread component of human encounter. Identity is individuals’ wellspring of significance and experience. In any case, while the reality of the matter is that the development of significance by means of social practices is a human general, it does not take after this perpetually appears as personality development as we right now comprehend it in the worldwide modern West. The ramifications of understanding identity, as a particularly present day social creative energy is adequate to undermine the basic thought that globalisation decimates character. In any case, the more grounded guarantee that globalisation really produces identity – and, for sure, the risk that, in a few conditions, it creates excessively identity–requires more elaboration.
Consequently, globalisation is a problem and a solution to culture because due to globalisation people can be able to visit other cultures. Again, globalisation shift people from traditional to modern, which disrupts other cultures. This paper defined globalisation, outlined identity as a treasure, gave the analysis on identity as cultural power, globalisation and cultural identity, and identity and institutional modernity. Hence, globalisation identity and culture goes hand in hand and contradict simultaneously.